Closer Look at JJJJound's Upcoming New Balance 990v4 Collaboration

After dropping its over $2K MTN Bike and linking up with PORTER for a shoulder bag capsule, design agency and product maker JJJJound is looking to strike up some noise this October by beefing up its footwear collaborations portfolio. Following up on its three-pronged Old Skool Mid range with Vans, the Justin Saunders-led entity is reuniting with New Balance to produce an understated take atop the 990v4.The shoes were first teased by the Montreal-based imprint at the end of August, but we now hav...